From Darlene, Founder of GoldenWear

I'm often asked why I created GoldenWear. To be honest, it was a solution to my needs. I couldn’t find golf clothes that correctly fit me and had some panache.

Golf fashions often come to the fairway via the runway. Designers aim their collections to young, athletic women who look great in these featherweight, body-hugging designs. However, what many sportswear companies have been slow to realize is that there is a large demographic of active, older women with a passion for golf. To them, golf is more than a game, it is a lifestyle. Their social activities revolve around playing golf, post golf luncheons and dinners, as well as visiting wonderful golf resort destinations. They want clothing that seamlessly transition from the greens to their après golf activities. 

As a golfer and older woman, I saw a huge segment of women neglected in this industry. My frustration in finding upscale golf clothing that flatter the mature form and provide the ultimate in comfort is shared by many.

Women of all ages want to be stylish. However, let’s face it, bodies change over time. Wearing the latest designs don’t necessarily ensure we’re going to have the same ‘wow’ factor as our younger contemporaries. Many women want a little more coverage for upper arms, thighs, or tummies, and expect to look fabulous. I created GoldenWear for these women.

Fashion is about style, not trend. Clothes should be a statement of who we are, not who we were.

Be Golden on the Green.