Let that animal instinct come out on the course and wear a panther print. Simply purr-fect!

My frustration as a golfer was not middle-age; it was that I couldn’t find golf outfits which didn’t draw attention to my thickened waistline, dimpled thighs and flabby upper arms. In pro shops and local golf stores I’d bring a mountain of golf clothes into dressing rooms with great anticipation of buying many, many new outfits. But I always left without clothes and very disappointed. My frustration eventually led me to design golf clothes for myself and women in my age group. GoldenWear brings another perspective and selection of styles for women golfers. Our cuts are a little fuller, lengths a little longer and fabrics that drape and flatter our figures. Our collections are easy care and travel friendly and seamlessly transition from the course to the clubhouse.

http://www.goldenwear.com

The Professional Golf Association (PGA) Merchandise Golf show is one of Golf’s largest industry trade shows showcasing the big name golf brands alongside new and emerging brands. GoldenWear, a new brand of golf fashion designed for more mature women golfers, will be taking their line across the country for the show, this year in Orlando, Florida – January 26–29, 2011.

GoldenWear was born out of what owner and lead designer Darlene Harwick found to be a largely underrepresented demographic in golf fashion. GoldenWear offers the same kind of high style women want from the leading golf wear brands, but with a design specifically made with an older woman’s needs and shapes in mind. Tops are a little longer and offered in different sleeve lengths to accommodate a woman’s desired comfort level and four different styles of bottoms are designed to sit on the natural waist instead of the prevailing low slung look popular with younger women. Pieces are interchangeable, moisture wicking, and wrinkle resistant to ensure a woman looks and feels great while from the tee to the nineteenth hole.

We are looking to book appointments with all interested buyers and other interested parties at the 2011 PGA Merchandise Show in Orlando. We hope to see you there at the show and would love to talk before hand.

To get the ball rolling, please fill out your contact info with the form provided below.

And in the meantime, you can view our current apparel line here

Look forward to seeing you there!

Darlene – Founder and President

I agree there are hundreds of designs and designers in women’s golf clothes. But, I think my frustrated friend had problems finding golf clothes that looked great on her. She, like so many women golfers over 40-45 years old, can choose from a much larger selection of golf clothes than 10 years ago. However, ten years ago just about everything looked good on her. Fast forward to today, her body has changed; waistline has thickened, legs have more cellulite, and skin has lost some of its tautness. Even when a woman in her 50’s holds the same weight as in her late 30’s, clothes will not have the same fit as when she was younger. That’s a reality many older women choose to ignore. We’ve all seen mature women on the course who have squeezed their bodies into some latest style and thought, “what was she thinking? Did she not glance at her backside in the mirror before leaving the house?”

Years ago women’s golf clothes were ridiculously boring, mimicked men’s clothing, and were made from the same fabrics. Happily, women’s professional golf gained press and television coverage. Designers took notice and designed styles for players that grabbed viewers’ attention. Colors became more vibrant, patterns were vivid, and styling became more feminine. Through the evolution of women’s golf clothing, materials have become lighter, moisture-wicked, and UV protected. Yes, women’s golf clothing has come a long way, baby. They look incredible on the pros, the 20 and 30 something-year-old-golfers, and the lucky over 40 and 50 something year-old golfers. I say lucky, because these 40-50 something year-old women have defied the natural aging process. I am not one of them. I am that woman who has maintained her weight and wears the same size as my 31 year-old daughter. However, when my willowy daughter wears one of our designs, she gives it her panache – youthful style. When I wear that design, I give it my panache – style, minus youth.

Exuding our inner radiance and confidence is how we best defy time and gravity. Wearing golf clothes that deflect our flaws and enhance and embrace our age completes the mindset and appearance.

Be Golden on the Green!

In hues of navy and white with crystal accents, our Coronado Collection blends tradition with contemporary and a hint of glamour. Soft, relaxed fabrics, great fit, styling, and detail epitomize our creations. All pieces are easy-care, travel friendly, and interchangeable.

Ladies’ golf fashion today, however, now offer lady golfers a wider range of options.  Women’s golf clothing designers have widened their horizons, having learned that women golfers not only want to play the game in comfort, but in style as well.

Designer Golf Fashions

Designer golf fashions now often come to the fairway via the runway and you’ll find that quite a few of the major fashion houses now offer their own golf wear lines.  What often gets overlooked, however, is golf apparel for older women.  Today’s designs look great on lady golfers, it’s true, but mostly if they’re in their 20s and in the best of shape, a description that would fit only a small percentage of today’s population of women golfers, most of whom are in their 40s, 50s, 60s and older.

There’s hardly any ladies’ golf fashion for older women and what there is, is often nothing more than slightly smaller versions of men’s golf wear.  There’s no reason why ladies’ golf fashion for the mature golfer should be uninteresting.  As the GoldenWear collection will show you, it’s certainly more than possible to be in vogue and look great at any age.

Much of the golf wear currently in the market, from pants and tops to outerwear, seem to have been designed for women golfers in their 20s.  Older women golf clothing is something that you won’t often find, a fact that severely limits the options of more mature lady golfers.

Comfort and Fashion for the Older Golfer

What many sportswear designers have been slow to realize is that there is a large demographic of active older women, many of whom have developed a passion for golf.  Stepping into the breach is GoldenWear, a collection of older women golf clothes that directly addresses the unique needs of older women golfers.  The line features apparel that has been designed to provide the highest comfort along with timeless style.

They’re flexible, as well.  GoldenWear’s line of women golf clothes will look equally fabulous on the course, at the country club, or resort.  So you can hit the green or enjoy a refreshing après-golf lunch without having to fuss about your look.

See what GoldenWear has to offer – please explore the site to view our collection of golf apparel and to learn more about the philosophy behind our designs.

This is one of the main frustrations that older women golfers have with upscale women’s golf clothing.  While many of the creations of today’s women’s golf clothing designers look good on women in their 20s, they don’t always work well for older women who not only have different body shapes, but also a more refined eye when it comes to fashion.

Designing Apparel for the Older Golfer

Options in upscale women’s golf clothing for lady golfers in their 40s, 50s, 60s, and older are limited.  This is absurd, especially when you consider the fact that the majority of today’s women golfers belong to the 40s and above set, who have had to put up with this lack in ladies’ golf fashion choices for far too long.

This is why the GoldenWear line of upscale women’s golf clothing for the older golfer came into being.  Realizing that something had to be done to address the needs of more mature lady golfers, designer Darlene Harwick envisioned and created a collection of upscale women’s golf clothing that flatters the mature form and provides the ultimate in comfort and elegance.  In GoldenWear’s full range of golf apparel for the older golfer, you can tee off and swing with confidence.

We Approach Our Designs With You In Mind

At GoldenWear, we always have the mature woman golfer in mind when we create our designs.  Our line of women golf clothing is specifically targeted towards the golfer, whose form, taste and needs are different in many ways from that of younger golfers.  Our collection of golf apparel includes cuts, colors, and styles that flatter the mature form and enhance one’s enjoyment of the game.

GoldenWear’s women golf clothes are designed to be as wearable as they are fashionable, using performance fabrics that keep you cool and comfortable from the first hole to the 18th and a great fit to give you greater freedom of movement, giving you a better game and a more enjoyable time on the green.

We invite you to take a look at our range of women golf clothing, all of which have been designed to make you look great and play even better.  If you’d like more information, please do feel free to contact us.