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FASHION IS NOT DESIGNED FOR THE OLD (quote from Coco Chanel)

Posted on August 28, 2010 by Darlene

The other day I overheard a conversation between two women golfers who were about my age. One was frustrated that she just couldn’t find any decent golf clothes. Her friend was astonished and exclaimed, “What do you mean? There are hundreds of designs in women’s golf clothes. There are more now than 10 years ago.” The frustrated friend shook her head and sighed, “Well, I can’t find them.”

I agree there are hundreds of designs in women’s golf clothes. But, I think the frustrated friend had problems finding golf clothes that looked great on her. She, like so many women golfers over 40-45 years old, can choose from a much larger selection of golf clothes than 10 years ago. However, ten years ago when she was in their 30’s, just about everything looked good on her. Fast forward to today, her body has changed; waistline has thickened, legs have more cellulite, and skin has lost some of its tautness. Even when a woman in her 50’s holds the same weight as in her late 30’s, clothes will not have the same fit as when she was younger. That’s a reality many older women choose to ignore. We’ve all seen mature women on the course who have squeezed their bodies into some latest style and thought, “what was she thinking? Did she not glance at her backside in the mirror before leaving the house?”

Years ago women’s golf clothes were ridiculously boring, mimicked men’s clothing, and were made from the same fabrics. Happily, women’s professional golf gained press and television coverage. Designers took notice and designed styles for players that grabbed viewers’ attention. Colors became more vibrant, patterns were vivid, and styling became more feminine. Through the evolution of women’s golf clothing, materials have become lighter, moisture-wicked, and UV protected. Yes, women’s golf clothing has come a long way, baby. They look incredible on the pros, the 20 and 30 something-year-old-golfers, and the lucky over 40 and 50 something year-old golfers. I say lucky, because these 40-50 something year-old women have defied the natural aging process. I am not one of them. I am that woman who has maintained her weight and wears the same size as my 31 year-old daughter. However, when my willowy daughter wears one of our designs, she gives it her panache – youthful style. When I wear that design, I give it my panache – style, minus youth.

Middle-age is so misunderstood. We haven’t lost our youthful zest, completeness, or sense of style. We are active, social golfers. We love the game and we love the social aspect of post-game. When we play, we want to look great on the course. After, we want to freshen our hair and make-up, slip on a pair of street shoes, and be ready to go to lunch or dinner. Some of us want to wear wild prints, skorts, and shorts, some of us feel more comfortable in demure colors in tops, capris, or slacks.
Exuding our inner radiance and confidence is how we best defy time and gravity. Wearing golf clothes that deflect our flaws and enhance and embrace our age completes the mindset and appearance.

Be Golden on the Green.

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The Coronado Collection

Posted on July 27, 2010 by Darlene

Introducing our very first collection, Coronado.

In hues of navy and white with crystal accents, our Coronado Collection blends tradition with contemporary and a hint of glamour. Soft, relaxed fabrics, great fit, styling, and detail epitomize our creations. All pieces are easy-care, travel friendly, and interchangeable.

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Ladies Golf Fashion

Posted on January 16, 2010 by Darlene

Golf is a game of elegance, but golfers haven’t always been known for their sartorial panache. Golf and fashion haven’t always gone hand in hand, but this is something that has slowly changed. This is especially true of ladies’ golf fashion, which, until recently, leaned towards boxy, unflattering styles that looked bad and often made their wearers feel worse.

Ladies’ golf fashion today, however, now offer lady golfers a wider range of options. Women’s golf clothing designers have widened their horizons, having learned that women golfers not only want to play the game in comfort, but in style as well.

Designer Golf Fashions

Designer golf fashions now often come to the fairway via the runway and you’ll find that quite a few of the major fashion houses now offer their own golf wear lines. What often gets overlooked, however, is golf apparel for older women. Today’s designs look great on lady golfers, it’s true, but mostly if they’re in their 20s and in the best of shape, a description that would fit only a small percentage of today’s population of women golfers, most of whom are in their 40s, 50s, 60s and older.

There’s hardly any ladies’ golf fashion for older women and what there is, is often nothing more than slightly smaller versions of men’s golf wear. There’s no reason why ladies’ golf fashion for the mature golfer should be uninteresting. As the GoldenWear collection will show you, it’s certainly more than possible to be in vogue and look great at any age.

Posted in Old Posts, Uncategorized | Tagged Golf, Golf course, Sports | 1 Comment

Older Women Golf Clothes

Posted on January 16, 2010 by Darlene

In recent years, the game of golf has been gaining an increasing foothold among older women; golf clothes, however, have been slow to catch up. Today, most women golfers are aged 40 and over. As such, for many older women, golf clothes – or rather the lack of golf apparel for older women – have become an increasing source of frustration.

Much of the golf wear currently in the market, from pants and tops to outerwear, seem to have been designed for women golfers in their 20s. Older women golf clothing is something that you won’t often find, a fact that severely limits the options of more mature lady golfers.

Comfort and Fashion for the Older Golfer

What many sportswear designers have been slow to realize is that there is a large demographic of active older women, many of whom have developed a passion for golf. Stepping into the breach is GoldenWear, a collection of older women golf clothes that directly addresses the unique needs of older women golfers. The line features apparel that has been designed to provide the highest comfort along with timeless style.

They’re flexible, as well. GoldenWear’s line of women golf clothes will look equally fabulous on the course, at the country club, or resort. So you can hit the green or enjoy a refreshing après-golf lunch without having to fuss about your look.

See what GoldenWear has to offer – please explore the site to view our collection of golf apparel and to learn more about the philosophy behind our designs.

Posted in Old Posts, Uncategorized | Tagged Golf, Golfer | Leave a comment

Upscale Womens Golf Clothing

Posted on December 30, 2009 by Darlene

Upscale women’s golf clothing should be timeless, flattering to its wearer and, of course, comfortable. You want your golf wear to make you look good and feel good at the same time. Once you’ve donned your outfit, you don’t want it to give you any trouble when you’re already playing – you certainly don’t want your skirt kicking up when you’re bending down or your sleeves interfering with the fluidity of your swing.

This is one of the main frustrations that older women golfers have with upscale women’s golf clothing. While many of the creations of today’s women’s golf clothing designers look good on women in their 20s, they don’t always work well for older women who not only have different body shapes, but also a more refined eye when it comes to fashion.

Designing Apparel for the Older Golfer

Options in upscale women’s golf clothing for lady golfers in their 40s, 50s, 60s, and older are limited. This is absurd, especially when you consider the fact that the majority of today’s women golfers belong to the 40s and above set, who have had to put up with this lack in ladies’ golf fashion choices for far too long.

This is why the GoldenWear line of upscale women’s golf clothing for the older golfer came into being. Realizing that something had to be done to address the needs of more mature lady golfers, designer Darlene Harwick envisioned and created a collection of upscale women’s golf clothing that flatters the mature form and provides the ultimate in comfort and elegance. In GoldenWear’s full range of golf apparel for the older golfer, you can tee off and swing with confidence.

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Older Women Golf Clothing

Posted on December 30, 2009 by Darlene

If you’re a woman golfer in your 40s, 50s, or older, you’ve probably noticed the dearth in older women golf clothing on the market. This is ironic, since the majority of women golfers today actually belong to the more mature age bracket, but mainstream designers still seem to be designing for much younger women.

We Approach Our Designs With You In Mind

At GoldenWear, we always have the mature woman golfer in mind when we create our designs. Our line of women golf clothing is specifically targeted towards the golfer, whose form, taste and needs are different in many ways from that of younger golfers. Our collection of golf apparel includes cuts, colors, and styles that flatter the mature form and enhance one’s enjoyment of the game.

GoldenWear’s women golf clothes are designed to be as wearable as they are fashionable, using performance fabrics that keep you cool and comfortable from the first hole to the 18th and a great fit to give you greater freedom of movement, giving you a better game and a more enjoyable time on the green.

We invite you to take a look at our range of women golf clothing, all of which have been designed to make you look great and play even better. If you’d like more information, please do feel free to contact us.

Posted in Old Posts, Uncategorized | Tagged Golf, Hospitality/Recreation, lady golfer, mature lady golfer, Skirts, Skort, woman golfer | Leave a comment

Golf Apparel and Clothing for Older Women

Posted on December 15, 2009 by Darlene

Golf is a game for all ages, but women’s golf apparel is almost always designed with the younger woman in mind. If you’re an older woman golfer tired of looking and feeling out of place on the green, GoldenWear.com’s collection of golf apparel and clothing for older women is for you.

Featuring stylish golf clothing for women, the GoldenWear line is the ultimate blend of sophistication and performance. Darlene Harwick, the principal designer, has created fashion that celebrates the mature female form and sets you free to enjoy the great game of golf with comfort and confidence. Online Marketing

For Beautiful Women Golfer’s Who Aren’t 20 Anymore

At Goldenwear, our women’s golf clothing designers understand that women in their 40s, 50s and beyond have often more stringent requirements and an already refined sense of style. Thus, our range of golf apparel and clothing for older women is designed to be as functional as it is fashionable, enhancing your game as well as your appearance on the course.

The best golf wear strikes just the right balance between comfort and elegance. In our collection of older women golf clothing you can tee off with supreme poise, knowing that you look great and that your clothes will wear well no matter how strenuous the game may get.

With Goldenwear golf apparel and clothing for older women, you can play golf the way it was meant to be played – with grace, strength and a dash of sophisticated élan. We invite you to preview the wide range of clothing and accessories that we have available; and for further inquiries, please don’t hesitate to get in touch with us today.

Posted in Old Posts, Uncategorized | Tagged Clothing, Fashion design, Golf, Sports, woman golfer | Leave a comment

Women Golf Clothing Designers

Posted on December 1, 2009 by Darlene

While women’s golf clothing designers have been coming up with more fashionable designs in recent years, these remain primarily aimed towards the younger market. Ladies’ golf fashion is at an exciting point today as evinced by the increase in number of women’s golf clothing designers who are now designing as much for style as they are for wearability. Still, many of these designers currently do not take into consideration the special needs of older women golfers, who not only have different body shapes, but usually a different sense of style as well.

Designing for the Golf Course With You in Mind

If you’re looking for fashionable mature women’s golf clothing, California designer Darlene Harwick’s GoldenWear collection is the answer to your golf and fashion dilemma. The GoldenWear line of golf apparel addresses the needs of older women golfers, most of whom have become frustrated with the lack of options from many of today’s women’s golf clothing designers.

Offering golf clothes that flatter a wide range of body types, GoldenWear brings to the fore golf wear as it should be – elegant, fun, and immensely functional. Using the best performance fabrics, GoldenWear is designed to keep you cool and dry on the green even on the hottest days, so you can concentrate more on your game and head straight to cocktails afterwards.

Preview our designs and see what makes GoldenWear the ideal choice for older women golfers who want to look good and have a great time on the course. If you’d like to know more about our products, please don’t hesitate to get in touch with us today.

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Women’s Golf Skort

Posted on November 18, 2009 by Darlene

Women’s golf clothing designers are helping transform the look of golf today, steering it away from the garish and outdated to the elegant and chic. Blending function with fashion, today’s golf apparel, from the sleeveless golf top to women’s golf skort, are designed to make its wearer feel strong and feminine at the same time.

Stylish Golf Clothing for Women

In no other sport can players express their own personal style as they can and do in golf. Many of today’s top professional players are also style icons and there are more options in women’s golf clothing than there have ever been before. One clothing item that has recently risen in popularity is the women’s golf skort, which is the quintessential example of how golf wear can be functional, fashionable, and feminine all at the same time.

The women’s golf skort, by virtue of its being both a skirt and a pair of shorts, is an excellent alternative for lady golfers who like the look of a skirt but who also want the comfort and easier movement that shorts afford. Thankfully for us older lady golfers, the women’s golf skort is also one clothing item that we can pull off with ease.

When you browse through GoldenWear’s collection of golf apparel for older women, take a look at our women’s golf skort. It’s classic and timeless, as well as currently at the forefront of golf fashion. Our women’s golf skort would make a great addition to your golf wardrobe and wearing it instead of pants, capris or shorts can freshen up your look instantly.

Posted in Old Posts, Uncategorized | Tagged Golf, Skirts, Skort, Sports | Leave a comment

Stylish Golf Clothing for Women

Posted on October 14, 2009 by Darlene

In golf, looking good is an essential facet of the whole experience. Golf, after all, is often as much a time for socializing as it is a game, and you’ll always want to look your best in social situations. This is why stylish golf clothing for women has now become a major segment of the activewear market and why ladies’ golf fashion has attracted the attention of haute couture designers.

Looking Good on the Golf Course

Whether she’s 25 or 55, a lady golfer will always want to look good on the green. While there’s certainly a greater variety of golf wear to choose from today than there was ten years ago, however, this is not the case for older women golfers. Much of what’s on the market today seems to cater mostly to younger women, forcing older women golfers to settle for styles that are not only unflattering, but are physically uncomfortable as well.

With GoldenWear’s collection of stylish golf clothing for women, older women golfers can now both look great and feel great while on the green. You will find our designs to be loose in the right places and tailored where you need it to be.

Using only the best performance fabrics, our range of golf clothing provides its wearer with the ultimate in functionality and fashion. Golf is already demanding enough as it is, you don’t want to worry too much about whether or not your clothes capable of supporting the strain and look good while they’re doing so.