Darlene Harwick GoldenWear

Darlene Harwick - Founder

GoldenWear’s founder, Darlene Harwick, is a boomer golfer. She loves the sport and enjoys every opportunity to meet up with friends and business partners on the course. She also loves fashion. For years her dilemma was finding golf clothes that were in vogue and looked good on her. “I loved the styles but the styles didn’t love me. I found the latest trends were designed for very tall, thin, athletic, and yes, young women. On my body, the fabrics were too clingy and the lengths too short. I wanted my golf clothes to complement my figure, not magnify my problem areas.”

Darlene turned her frustration into a solution and created a smart and versatile golf sportswear brand designed for the 50+ young generation.

“50 is the new 20. Well, if I’m the new 20, then I will dress according to my terms. Fashion is about style, not trend. Clothes must be a statement of I am now, not who I was.”

GoldenWear is a collection of chic and sophisticated golf and resort wear that seamlessly transition from the course to the clubhouse, restaurant and resort.

Darlene’s slogan: Golden on the Green!