The Professional Golf Association (PGA) Merchandise Golf show is one of Golf’s largest industry trade shows showcasing the big name golf brands alongside new and emerging brands. GoldenWear, a new brand of golf fashion designed for more mature women golfers, will be taking their line across the country for the show, this year in Orlando, Florida – January 26–29, 2011.

GoldenWear was born out of what owner and lead designer Darlene Harwick found to be a largely underrepresented demographic in golf fashion. GoldenWear offers the same kind of high style women want from the leading golf wear brands, but with a design specifically made with an older woman’s needs and shapes in mind. Tops are a little longer and offered in different sleeve lengths to accommodate a woman’s desired comfort level and four different styles of bottoms are designed to sit on the natural waist instead of the prevailing low slung look popular with younger women. Pieces are interchangeable, moisture wicking, and wrinkle resistant to ensure a woman looks and feels great while from the tee to the nineteenth hole.

We are looking to book appointments with all interested buyers and other interested parties at the 2011 PGA Merchandise Show in Orlando. We hope to see you there at the show and would love to talk before hand.

To get the ball rolling, please fill out your contact info with the form provided below.

And in the meantime, you can view our current apparel line here

Look forward to seeing you there!

Darlene – Founder and President